What do you think a user story really is? Why is it important for both customers and businesses?
A typical definition for a user story is a software development tool such as a productivity tool used to determine exactly what is desired from the software so that codes can be accurately created. But a user story is a lot more than that. The product design process/product developer will be perfect if it is working in a respective manner. User story format helps in better understanding the usefulness of the product from the customer perspective and helps in achieving customer success and satisfaction.
To understand, let’s take an example, if you want to deposit in your bank account, what you’d admire as a customer from the app or website of the bank is a smooth and fast transaction because that was the sole purpose behind introducing the online transactions system by the bank.
In this scenario the user is the account holder, the desired activity is to make a deposit and the business value is to ensure that the customer faces no hindrance while doing so.
This is a user story.
In short, a user story is a plain-language explanation of a feature or functionality written from a user’s point of view.
Hence, as shown in the example, irrespective of its objectives, great User Stories are written in such a way that they are always divided into tasks that provide a framework for the business operations & also help in increasing business efficiency.
User stories have multiple advantages. Stories also magnify the process of advancing the product and making it more customer-friendly and it ultimately leads to customer loyalty and sustenance. And on the other hand, customers get what they exactly want from the product.
The key is to impart and the main reason to create a user feedback story is:
- What is the user/client doing?
There may be some requirements or requests from the user’s point of view for their comfort. It is important to know, analyze, and rectify if there are any problems so that there are no problems or issues in the future. The client’s feedback will always be helpful in being the better version and upgraded version.
- What does the user want to achieve?
A general user as said in the above example will expect or look for user-friendliness. For better understanding, when they are looking for any product or service, it is obvious for them to expect the result. When they are suggesting an app, it is normal for them to ask for easy usage and better understanding.
- Why do they want to achieve this?
They expect or want to achieve this for better performance. And only if you come to know the problems or issues, there will be some solutions.
Join the Seekho Select Membership to learn Product Management, or download our app today to know more!
