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Brand Perception Map: What is it and How to Create One

15 Mins

10 questions

20 Karma points

70% passing criteria


About

To improve sales and market share, knowing what consumers want isn't enough. You also need to know what they believe your product or service, and your competitors', provides. In this event, you'll create and use perceptual maps to identify which dimensions consumers use to differentiate among products, and how they perceive your products relative to competitors'. These maps are valuable for identifying opportunities to introduce and position new products, repositioning existing products, and identifying your true competitors.

Skills we will test you on
Consulting and Advisory

Beginner

Intermediate

Advanced