Marketing Analytics

9 Resources

Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement.

What is Marketing Analytics?

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Definition, Tips, and Tools for Marketing analysis

Understanding Marketing Analytics

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This article will assist you in using market analysis to help you make your business/venture successful

Marketing Analytics techniques to increase sales

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Three ways to use marketing analytics to increase sales

The 9 Best Marketing And Sales Analytics - Every Manager Should Know About

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Learn about the best and most important sales and marketing analytics that can help any business grow and succeed.

The Foundation of Marketing Analytics: From Challenges to Process to Profit

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Understand the complete flow of marketing analytics throught this article

Advanced Marketing Analytics: An Overview of the Top Techniques

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An overview of the top marketing analytics techniques with a focus on the needs of marketers

Marketing Analytics Course by IIT Kharagpur

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Learn the tips and tricks of marketing analytics through this carefully curated course by iit Kharagpur

Comprehensive Marketing Analytics Course by NPTEL

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Marketing Analytics Course Videos targeted to MBA and PGDBA students

Marketing Research & Analysis

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A 40 video course to help you gain a good foothold over Market Research and analysis