Who is a Product Manager?

A product manager is a professional who oversees the entire development of any product, right from the birth of the idea to the final release, including the launch or update of new features. A product manager's roles and responsibilities include but are not limited to the following.

• Conducting market research to identify customers' pain points.
• Finding a solution to these problems. Besides being useful for customers, this solution must also be profitable for businesses.
• Communicating their ideas of the product with other teams that will be involved in the development process like engineering, design, user experience, marketing, sales, etc., to turn this vision into reality.
• Identifying the best distribution channels and marketing strategies to achieve the best results.

Why take up a product management course?

In the present dynamic scenario, when the customers' demands are ever-changing and a new company is entering the market almost every day, organizations are desperately looking for ways to survive this cut-throat competition. This is why the demand for a product manager has blossomed in recent years. However, they need skilled professionals with the proper knowledge to take the role, so understanding this whole concept is crucial for every aspirant.  

But, the role of a product manager requires some core skills which can not be gained only by theoretical knowledge. You may think of solutions on your own, but choosing the most feasible of them by eliminating the others is the main hurdle that requires you to have the idea of your business and a deeper understanding of the market, regulations, etc., product-life cycle, and other technical topics. It is where we come into play. 

• Our self-paced course can help you understand the entire process right from the step of ideation to marketing with a little bit of design and technical perspectives combined. 
• With 7+ weekly live workshops, 10+ hands-on assignments, and case studies, you'll acquire the problem-solving skill that you can often find mentioned in product manager job descriptions. 
• We have made the course interactive and helpful by including 25+ quizzes, events, and virtual lectures from renowned mentors to keep your knowledge in check. 
• In addition, our certification in the fundamentals will give you an advantage over others. 

Who can take this course?

This course does not have any academic or technical prerequisites. You just need a curious mind and a passion for developing products. 

• You can apply if you are a rookie and want to know about the basics of product manager skills so that you can decide whether you want to build your career in this sector or not.
• You can also apply if you are already in the field and want to brush up on your skills and knowledge to make you evolve with the changing environment.