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Case studies Apple, P&G and Coca Cola


"The course brings together the concepts and features of supply chain management by the means of examples of some concrete brands and their methods"

Supply Chain Management
About this Course

By focusing on maintaining strong relationships with its supply chain partners, these brands are providing great flexibility in response to demand surges. This, paired with Apple's large production capacity, allows them to provide products when and where customers want them. SCM is one domain that is widely explored and hence to understand the elements of it, what better than the examples of some of the most symbolic brands?

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